Does Sex really help sell your product?

I often wonder about this. In today's crazy world A lot of marketing companies and products often use images of woman scantily clad to try and sell or appeal to the masses. What makes these even more crazy is they state they are a family oriented company/product. So then who are they targeting?

 The Dad of the family, The mom (well if you are selling woman's lingerie maybe) The children?
So how does this benefit your brand? I for one think it makes it cheap, unattractive, and something i wouldn't to use or purchase.

What ever happened to selling your product based on the product and it's merits? It's a solid product, maybe because we have great customer service. How about we offer a product no one else offers? Quality,

This world, our society has gotten so far away from our core beliefs that companies feel a need to appeal to the deviant side of people in order to sell their product.

Just my thoughts of the day.